Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive.
In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered.
AI Summary: Measure What Matters by John Doerr is a comprehensive guide to setting and achieving ambitious goals. The book is based on the author’s experience as an investor and entrepreneur, as well as his collaborations with some of the world’s most successful companies, such as Google and Intel. Through practical advice, case studies, and inspiring stories, Doerr shows readers how to set and achieve their most ambitious goals. The book provides an overview of the Objectives and Key Results (OKR) system, which is a goal-setting framework designed to help companies and individuals measure, track, and achieve their goals. Doerr explains how to set clear objectives and measurable key results, and emphasizes the importance of creating alignment between teams, departments, and organizations. He also provides advice on how to set ambitious but achievable goals, and how to use OKRs to foster a culture of continuous improvement and focus on results. Finally, Doerr provides a step-by-step guide to implementing and managing OKRs, as well as advice on how to use data to measure progress and adjust goals as needed. Measure What Matters is a must-read for entrepreneurs, executives, and anyone looking to achieve their most ambitious goals.