Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.
Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.
AI Summary : Understanding Michael Porter: The Essential Guide to Competition and Strategy is a comprehensive guide to the theories and principles of competition and strategy developed by renowned Harvard professor and business strategist, Michael Porter. The book provides a comprehensive overview of Porter’s theories and principles, including his Five Forces analysis, the Value Chain, the Generic Strategies, and the Stakeholder approach. It also explains how Porter’s theories and principles can be applied to real-world business situations, and provides readers with practical advice and tools on how to develop and implement a successful competitive strategy. The book also includes case studies and examples to illustrate Porter’s theories and principles in action. Understanding Michael Porter is an invaluable resource for anyone interested in gaining a better understanding of Porter’s theories and principles and applying them to the real world.