Segmentation and Positioning Maps

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A vital product strategy lesson that many PMs miss: your customer segmentation should be tailored to your product & its category. Generic axes (e.g. SMB vs enterprise) are usually not super-useful.

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A vital product strategy lesson that many PMs miss: your customer segmentation should be tailored to your product & its category. Generic axes (e.g. SMB vs enterprise) are usually not super-useful.

Example from Understanding Michael Porter
Example from Understanding Michael Porter

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