37 Signals OEP Prioritization

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Much of the tension in product development and interface design comes from trying to balance the obvious, the easy, and the possible. Figuring out which things go in which bucket is critical to fully understanding how to make something useful.

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A practical way to think & talk about tension in interface design. In your UI, what features must be obvious, what features should be easy to find, and what features should be possible to discover.

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