5 Strategic Messaging Frameworks - medium

A good dive into a rare topic that sometimes gets pushed over to product marketing. Being able to create a vision and communicate is key to a successful product.


Often, bias towards actions means focusing on the trees and losing sight of the forest or vision. But it's the vision that will unite your whole team, your customers, and your prospects. In this medium post, Andrei Tit explores five different strategic messaging frameworks to help you arrive at that vision statement.