This book is a must read as many of the companies Product Managers work within are in the build trap. They are stuck on delivering and not achieving. This is a great explainer of how to move from a feature factory to a product-led organization
Description
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.
AI Summary:
Escaping the Build Trap by Perri 6 is a book that provides an in-depth look at how organizations can break free from the “build trap” and move towards a more agile, customer-centric approach to product development. The book begins by explaining the concept of the “build trap” and how it has become a major impediment to organizations’ ability to innovate and remain competitive. It then goes on to explore the various elements that contribute to the build trap, such as the focus on “big bets”, the lack of customer-centricity, and the over-reliance on “build-first” approaches.
The book then outlines the steps organizations can take to escape the build trap and move towards a more agile and customer-centric approach to product development. It provides detailed advice on how to create an agile organization, how to build a customer-centric culture, and how to develop an effective product strategy. Along the way, it also discusses the importance of having the right team and tools in place, as well as the need for ongoing experimentation and iteration.
Overall, Escaping the Build Trap is an invaluable guide for any organization looking to break free from the “build trap” and move towards a more agile and customer-centric approach to product development. It provides detailed advice on how to create an agile organization, how to build a customer-centric culture, and how to develop an effective product strategy. With its comprehensive and actionable advice, the book is sure to be a valuable resource for any organization looking to break free from the “build trap” and move towards a more agile and customer-centric approach to product development.