We Don't Sell Saddles Here

A rare and incredible valuable look at the inner workings of a startup about to launch a preview of their software. This is a master class on product development, on finding product market fit, often its about creating that market and not settling for optimization of what users want, but rather communicating a better way to do their job and therefore transform it.


The memo was sent to the team at Tiny Speck, the makers of Slack, on July 31st, 2013. It had been a little under seven months since development began and was two weeks before the launch of Slack’s ‘Preview Release’