Growing and scaling your product

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Resources here are all about helping you measure what matters so you can grow and scale your product

Resources

NameAuthorDescriptionWhyStageSuperpowerType

Felipe Castro

Article detailing how to use OKRs in tandem with KPIs in a product management setting to empower faster innovation and better collaboration.

Growing and scaling your product
CoachingStrategyExecutionTransformationWhy Behind Product
Articles

Adam Thomas

Product teams often know that a project needs to change direction, but they don’t have a way to make that change safely and quickly. Survival Metrics empower them to do just that.

Product Managers and Product Teams can have a difficult time understanding when to push forward, when to pivot, and when to stop an initiative completely; especially in 2021 with more remote teams than ever. By implementing processes rooted in psychology, I built a roadmap for success to help these corporate teams understand what to focus on, and when to focus on it, to streamline processes and allocate resources.

Growing and scaling your product
AnalyticsCoachingCommunicationStrategy
Newsletter

Andrew Yi

An illustrated take on Shreyas Doshi's thread on Product Metrics. It is applicable to PMs at all levels and provides non-obvious actionable steps.

An illustrated version of a masterful thread by Shreyas Doshi on product metrics? What's not to love. Andrew Yi's illustration make product metrics feel even more accessible.

Growing and scaling your product
AnalyticsGrowthStrategy
Articles

Chris Dixon

An extremely useful concept that has grown popular among startup founders is what eminent entrepreneur and investor Marc Andreessen calls “product/market fit”, which he defines as “being in a good market with a product that can satisfy that market”. Andreessen argues persuasively that product/market fit is “the only thing that matters for a new startup” and that ”the life of any startup can be divided into two parts: before product/market fit and after product/market fit.”

It's really good to study the classic writeup on product market fit. Although I tend to side with Shreyas Doshi that PMF is something that evolves and is not binary

Growing and scaling your product
StrategyStrong Teams
Articles

Shreyas Doshi

A product metrics primer.

A great overview of 6 types of product metrics, when to use them and why

Growing and scaling your product
StrategyGrowth
Twitter Thread

The quest for this deep-dive by First 1000 was to uncover the Stripe story, how they got started, how they got their early customers, and how the heck did they build such fanfare in an excruciatingly dull industry

For as much fanfare as Stripe gets, a lot of it is surface level adulation. This is a great look at the early days.

Growing and scaling your product
Why Behind ProductGrowth
Newsletter

The Skiplevel Program is helps product managers learn the fundamental technical software skills and knowledge to succeed in tech through an on-demand course, private community, articles, and other resources.

Becoming a more technical product manager might be something worth exploring if you are thinking of working or work on a core team, at a SAAS. It doesn't mean learning how to code however. SkipLevel offers you with a pathway to get there.

Growing and scaling your product
GrowthOther
Course

Kei Watanabe

A really great breakdown of some of the classic treatise written about product market fit for legendary founders and VCs

A really incredible dive into the various definitions of Product Market Fit

Growing and scaling your product
GrowthStrategyAnalytics
Articles

Chris Morgan

Lightning fast interviews with GTM operators

Growing and scaling your product
GTM
Podcast

A newsletter where we dive deep about how founders got their first 1000 customers. With their back against the wall and very little amount of funding, it is always interesting to learn how they managed to get their companies off the ground to become a tech behemoth.

This is a great resource to see how various successful startups got their first 1000 customers.

Growing and scaling your product
Why Behind ProductGrowth
Newsletter

Sean Ellis

A 45 minutes test that upon completion will enable us to get a you personalized study plan, so that you will be able to quickly address your weak points and take your career to the next level.

A really comprehensive growth assessment test (45 Min) but well worth it. At the end you will get a personalized set of recommendations and resources to improve your growth skillset based on your answers.

Growing and scaling your product
AnalyticsGrowth
Course

John Cutler

An incredible assembly of various thoughts, insights and frameworks that John Cutler has written about.

Taken directly from the document "Hope this was reasonably interesting. Many of these concepts are “common sense”, but it can be hard to put it all together in practice (especially when we’re busy)."

Growing and scaling your product
StrategyAnalytics
Articles

Gtmhub

A software platform that enables transparency and collaboration around OKR tracking. Integrates with other systems in place to provide teams with automated updates on KRs throughout the quarter.

Growing and scaling your product
AnalyticsCoachingCommunicationDesignDiscoveryExecutionGTMGrowthLaunchStrategyStrong TeamsTransformationWhy Behind ProductVision
Tool

MediaMath

A great explainer on how to measure causation vs correlation.

It's hard to find resources on this topic that not only make it easy to understand but also run you through what steps you would need to take to implement measuring impact within your org

Growing and scaling your product
GrowthAnalytics
Articles

David Packles

Hear how Peloton leveraged the usage patterns of a few users aka emergent behaviors to act as a guide when thinking of a feature that had broad appeal.

A great hack when trying to achieve product market fit or to see how your product is being used in a way that wasn't intended and can lead to growth by looking at a subset of your users.

Growing and scaling your product
DiscoveryGrowthAnalytics
Video